Privacy Policy - AppSimple

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used by AppSimple. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information.

Information We Collect

When contacting us or engaging our services, as appropriate, you may be asked to enter your name, email address, company information, or other details to help us provide our services to you.

Client Data and AI Implementation

As an AI implementation specialist, we may have access to your business data, including:

Business process information
Dataset samples for AI model training or testing
System architecture information
User workflow information

We only collect and use this information for the specific purpose of providing our AI implementation services to you.

How We Use Your Information

We may use the information we collect from you when you register, contact us, or use our services in the following ways:

To personalize your experience and to deliver appropriate services and solutions
To improve our website and services
To better understand your business needs and develop AI implementation strategies
To communicate with you about your projects, services, and support
To fulfill contractual obligations

AI-Specific Data Processing

For AI implementation projects, we may process your data to:

Assess AI feasibility for your specific business case
Evaluate appropriate AI technologies and approaches
Test and validate AI models with your data (with your explicit permission)
Implement and integrate AI solutions with your existing systems

All data processing is done securely and solely for the purpose of delivering the agreed-upon services.

Data Security

We take reasonable precautions to protect your information. We use commercially appropriate measures to safeguard personal and business data against unauthorized access or disclosure.

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

For AI implementation projects, we work with clients to determine appropriate security measures based on the sensitivity of the data involved and the specific project requirements.

Cookies and Tracking

We use Google Analytics on our website to understand user behavior and improve our site. Google Analytics may use cookies and similar tracking technologies.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. Since each browser is different, check your browser's Help Menu for the correct way to modify your cookies.

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Third-party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

For AI implementation and consulting services, we generally follow these principles:

We keep project documentation and client contact information for as long as we maintain a business relationship, plus any period required by applicable laws
We return or delete client data used for AI model training after project completion, unless we've agreed to retain it for ongoing support
We store communication records for a reasonable period to ensure service continuity

You may request information about your data or ask for its deletion by contacting us at [email protected]. We will respond to such requests in accordance with applicable laws.

Your Data Rights

For All Users

You have the right to:

Access the personal information we have about you
Correct any information that is inaccurate
Request deletion of your personal information
Object to our processing of your information
Request the transfer of your information

For European Economic Area (EEA) Residents (GDPR)

If you are located in the EEA, you have certain rights under the General Data Protection Regulation (GDPR), including:

Right to be informed about our data collection practices
Right to access your personal data
Right to rectification of incorrect data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision making and profiling

For California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information:

Right to know what personal information is collected
Right to delete personal information collected
Right to opt-out of the sale of personal information (note that we do not sell personal information)
Right to non-discrimination for exercising your privacy rights
Right to limit use and disclosure of sensitive personal information
Right to correct inaccurate personal information

To exercise any of these rights, please contact us at [email protected].

Children's Privacy

Our services are not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us so we can promptly remove the information.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected].

Last Updated: March 26, 2025